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The Zeigarnik effect describes the way unfinished tasks remain active in our mind, intruding into our thoughts and our sleep until they are dealt with, much like a hungry person will notice every restaurant and appetizing smell on their way home and then lose all interest when they’ve had their di
what is changing and how it works, why it matters and when it doesn’t http://t.co/3Dy6T05i
RT @tweetmeme Seth’s Blog: The limits of evidence-based marketing http://bit.ly/gFCQ4T