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The Zeigarnik effect describes the way unfinished tasks remain active in our mind, intruding into our thoughts and our sleep until they are dealt with, much like a hungry person will notice every restaurant and appetizing smell on their way home and then lose all interest when they’ve had their di
Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for sales rep engagement through digital “content nurturing.